Barcelona is ending their five-year deal with the Japanese company, Rakuten, next season. The company and the club had a good beginning to their partnership however, during the latter years, the situation became more tense and the two are no longer on good terms. The problem began during the Covid era when Rakuten started to reduce payments and then the whole fiasco with Ousmane Dembele and Antoine Griezmann caused further problems. Now, Barca has a new beginning and after going through a lot of companies and offers, they have settled on Swedish music company, Spotify.
Spotify is a well-known streaming company and is the biggest competitor of Apple Music. The company is huge in streaming and has massive net revenue and profit margins every year. According to RAC1, the company has offered to become not only Barca men and Barca women’s first team kit sponsors but also their stadium sponsors.
This means that not only will the upcoming Blaugrana shirts have Spotify written in the front but the iconic Camp Nou could be called Spotify Camp Nou or the Spotify Stadium. The deal is almost certainly done since members of the Spotify team were spotted in the stadium during Barca’s 4-2 win over Atletico Madrid.
According to one report, the entire deal will be worth around 280 million euros. This seems to be a bit more than what SPORT have reported since they claim that the Catalans will only get 75 million euros per season. This will include the first team shirt, the women’s shirt, the training shirt and the stadium title.
However, there could be more options for Spotify and 280 million overall does not seem too off. It should also be kept in mind that Barca will get even more sponsors once the new stadium is done. With all the new flow in cash and the academy producing brilliant players, Barca’s future seems bright, however, they must weather the storm at least for this season.