President Laporta takes over to finalize Barcelona's dream signing

  • President Joan Laporta has now decided to personally negotiate with Nico Williams.
  • Joan Laporta believes that Nico's signing has enormous sporting and marketing potential.
FC Barcelona Unveil New Head Coach Hansi Flick
FC Barcelona Unveil New Head Coach Hansi Flick | Eric Alonso/GettyImages

It is well known that FC Barcelona had been looking for a left winger to reinforce the flank, even before the Euros. Though at that time, many wingers were present on Barca's shortlist, the Euro 2024 made it clear whom Barcelona had to pursue further. Bagging the Euro trophy through the go-ahead goal of Nico Williams, the Basque winger promised everything Barca required.

In the initial talks, Nico had shown much vigor to represent FC Barcelona, and the Nico Williams transfer saga was going smoothly. However, no one knew that the transfer would be later halted from the player's side. Barca had done everything, from preparing a good economical offer for Nico to getting the funds for his release clause, but Nico's decision to stay changed everything.

President Laporta takes over to finalize Barcelona's dream signing

Though Barca's sporting director, Deco, had met with the player's agent many times, indicating that this opportunity wouldn't come twice, the player stood by his decision. But FC Barcelona wanted to get this deal done as soon as possible due to the need for a natural winger on the left flank to contribute to attacks. Thus, President Laporta has now decided to take matters into his own hands.

According to recent reports from Diario SPORT, President Laporta will now personally lead the negotiations with the player. Being one of the biggest admirers of Nico, Joan Laporta has now prioritized the signing of the jet-heeled Spanish winger. However, being loyal to FC Barcelona's ideology, Laporta wouldn't convince him out of the club's respect.

Reports indicate that President Laporta will be very clear with Nico Williams on the decision of his choice to represent Barca. It says if Nico doesn't want to sign for Barcelona now, he will never join the club. Moreover, reports emphasize that Barca is planning to make a left winger signing anyway, and if Nico doesn't arrive, Barça will sign another winger.

Analyzing from Barcelona's perspective, the signing of Nico Williams would not only be special in terms of his on-the-field performance, but being the global youth sensation he is, Nico possesses massive marketing potential. Joan Laporta, being aware of the winger's brand value, sees him not only as a great athlete but as a face icon who might help solve Barcelona's financial situations as well.

Though further updates on the Nico Williams saga are yet to arrive, seeing President Laporta's enthusiasm regarding the winger, the possibility of a move for Nico still can't be overlooked.